Employer Branding Certification Course in Dubai-UAE

About the Program:

This upskills the attendant to address one of the biggest people management challenge facing organizations today in the GCC i,e building a brand among current and potential employees.

WHO should attend:

HR Managers and People engagement managers, Finance Managers who manage budgets for HR, Middle level business owners who want to hire good employees, Senior management of large organizations

Course Objectives:

• Help participants gain understanding of Employer Branding
• Understand and structure a workable employer branding model aligned to organizational objectives
• Learn how to structure employer branding exercises across their organization
• Choose cost effective and high impact approaches to employer branding
• Power of social media and messaging
• Leveraging impressions

What you will gain:

• Know How to discuss this with management
• Better brand visibility
• Larger acceptance of HR

Course Outline:

Module-wise	Learning Journey _Description	Day of Roll Out
Welcome Note	Program Introduction & Participant Welcome	Day 1
Module1	Understanding Employer Branding Elements and Objectives What E.B is and what it is not Global Best Practices	Day 1
Module 2	Aligning Employer Branding to Organizational objectives Actions and Impressions of your organization and its impact	Day 1
Module 3	Moving to a workable employer branding model Impact of Employee Engagement and Leveraging on employee word of mouth Role Plays	Day 1
Module 4	Driving Employer Branding Selling the concept and budget to senior management Championing the agenda across the organization	Day 2
Module 5	Project Management Basics to drive employer branding across your organization Using tools to map and measure impact	Day 2
Module 6	Using tools of employer branding Actions to initiate across the teams Creating a team that Champion the agenda	Day 2
Module 7	Mapping cost and setting a clear vision to engage with internal and external branding agencies	Day 2