Strategic Marketing – For Today’s Business

The course is designed to empower professionals with the latest techniques in strategic marketing. As business sphere is under tight competition, having a deep understanding of modern marketing practices is crucial for meeting the organizational goals. This course will equip employees with the knowledge and skills required to stay ahead in the ever-evolving marketing landscape.

Course Objectives

• Gather a comprehensive understanding of strategic marketing principles.
• Develop a competitive strategy through in-depth market analysis.
• Create and implement integrated marketing plans that goes in-line with company's objectives.
• Explore latest trends in marketing to ensure high performance of the organization
• Develop a customer-centric approach to enhance brand loyalty.
• Stay abreast about the emerging marketing trends and innovations.

Programme Content

Module 1: Overview of Strategic Marketing ProcessModule 2: Competitor and Customer AnalysisModule 3: Branding and Brand Management StrategiesModule 4: Relevance of Social Media Communication in MarketingModule 5: Branding and Positioning StrategiesModule 6: Ethical Considerations in Marketing