Strategic Marketing: For Today’s Business

The course is designed to empower professionals with the latest techniques in strategic marketing. As business sphere is under tight competition, having a deep understanding of modern marketing practices is crucial for meeting the organizational goals. This course will equip employees with the knowledge and skills required to stay ahead in the ever evolving marketing landscape.

Course Objectives

• Gather a comprehensive understanding of strategic marketing principles.
• Develop a competitive strategy through in depth market analysis.
• Create and implement integrated marketing plans that goes in line with company's objectives.
• Explore latest trends in marketing to ensure high performance of the organization
• Develop a customer centric approach to enhance brand loyalty.
• Stay abreast about the emerging marketing trends and innovations.

Programme Content

Module 1: Overview of Strategic Marketing ProcessModule 2: Competitor and Customer AnalysisModule 3: Branding and Brand Management StrategiesModule 4: Relevance of Social Media Communication in MarketingModule 5: Branding and Positioning StrategiesModule 6: Ethical Considerations in Marketing