Aviation · Professional · MBE™
ADFM
Mastering Airports Duty Free Management
Aviation
Professional level
30 Hours
17 Modules
Self-paced
Learn at your own pace
Certification
Earn an MBE™ Credential
ADFM
Choose your enrolment option
- Learn at your own pace, anytime and anywhere
- Structured, practical content built around real-world application
- Digital resources, tools, and templates to support your learning
- Verifiable certification recognizing demonstrated proficiency
Start immediately, no batch required.
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Mastering Business ExcellenceCertification terms and policies apply
About the ADFM Certification
Gain insights into the fast-growing world of airport duty-free retail and learn how merchandising, customer engagement, inventory management, and marketing strategies contribute to successful travel retail operations and commercial growth.
What You Will Learn
- Understand the fundamentals of airport duty-free retail operations.
- Learn how duty-free businesses generate revenue within airports.
- Explore traveler purchasing behavior and customer preferences.
- Develop effective merchandising and product placement strategies.
- Improve customer engagement and shopping experiences.
- Understand inventory and stock management principles.
- Learn sales performance measurement and retail KPIs.
- Explore marketing and promotional strategies for duty-free retail.
What you take away
Skills You'll Build
Duty Free Retail Management
Airport Retail Operations
Merchandising
Sales Management
Core Topics
Who Is This Course For?
Airport retail professionals
Grow duty-free sales in a competitive airport retail space
Duty-free store staff
Sell confidently to international travelers
Sales teams
Convert more passengers into duty-free buyers
Merchandising professionals
Plan assortments and displays that lift spend per passenger
Airport operations staff
Understand how airport operations shape retail performance
Ground handling professionals
See how passenger flow drives commercial revenue
What's Included?
Self-paced modules you can revisit anytime- Digital study resources and templates
- Knowledge checks and practice assessments
- The fee includes course, examination and certification fees
Mastering Business Excellence
Certification terms and policies apply
Course Outline
- Why Airport Retail Matters: The Strategic Foundation
- The Evolution of Airport Retail
- Non-Aeronautical Revenue in the Airport Business Model
- The Four Pillars: Major Airport Retail Formats
Complete the professional assessment to earn the ADFM credential
Choose How You Learn
Live, Instructor-Led
Not Offered for This Program
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