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Sales & Marketing · Professional · MBE™

B2BSE

Mastering B2B Sales Excellence

Sales & Marketing

Professional level

30 Hours

16 Modules

Self-paced

Learn at your own pace

Certification

Earn an MBE™ Credential

PROFESSIONAL

B2BSE

Choose your enrolment option

What's included
  • Learn at your own pace, anytime and anywhere
  • Structured, practical content built around real-world application
  • Digital resources, tools, and templates to support your learning
  • Verifiable certification recognizing demonstrated proficiency

Start immediately, no batch required.

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Certified by
Mastering Business ExcellenceMastering Business Excellence

Certification terms and policies apply

About the B2BSE Certification

Gain valuable insights into modern B2B sales practices, including discovery conversations, stakeholder management, executive communication, account growth, proposal development, and negotiation. The course helps professionals move beyond product selling to become trusted business advisors.

What You Will Learn

  • Adopt a consultative B2B sales mindset.
  • Conduct effective discovery conversations.
  • Understand stakeholder needs and decision-making.
  • Develop advanced listening and questioning skills.
  • Position solutions around business value.
  • Build executive presence and communication skills.
  • Strengthen strategic account management.
  • Create compelling sales proposals.

What you take away

Skills You'll Build

Consultative Selling

Solution Selling

Stakeholder Management

Business Communication

Core Topics

B2B Sales StrategySolution ConsultingCustomer Relationship ManagementExecutive CommunicationStrategic Account GrowthValue-Based SellingNegotiation & ClosingBusiness DevelopmentStakeholder EngagementExecutive Presence

Who Is This Course For?

B2B sales professionals

Close complex B2B deals with a consultative, value-led approach

Account managers

Grow key accounts through deeper relationships and value

Business development executives

Open new markets and build a qualified B2B pipeline

Sales leaders

Lead B2B sales teams to predictable, repeatable results

Consultants

Guide clients through complex buying decisions with confidence

Channel and partner managers

Drive revenue through partners with clear joint plans

What's Included?

  • Self-paced modules you can revisit anytime
  • Digital study resources and templates
  • Knowledge checks and practice assessments
  • The fee includes course, examination and certification fees
Mastering Business Excellence

Mastering Business Excellence

Certification terms and policies apply

Course Outline

16 Modules30 hoursSelf-paced
  • What Makes B2B Selling Distinct
  • The Modern B2B Buying Journey and the Rise of the Buying Committee
  • Anatomy of a Revenue Organisation: SDRs, AEs, and Customer Success
  • The Economic Impact of Sales Excellence

Complete the professional assessment to earn the B2BSE credential

Choose How You Learn

Live, Instructor-Led

Not Offered for This Program

Showcase Your Sales & Marketing Expertise

Every Blue Ocean credential is issued digitally, can be verified by employers, and carries the name of the certifying body on the certificate. Add it to your professional profile the day you pass.

Digital Certificate

Verifiable Credential

Professional Recognition

Credential Holder Profile

Certificate of Achievement

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Mastering B2B Sales Excellence (B2BSE) | Blue Ocean Academy