Sales & Marketing · Professional · MBE™
B2BSE
Mastering B2B Sales Excellence
Sales & Marketing
Professional level
30 Hours
16 Modules
Self-paced
Learn at your own pace
Certification
Earn an MBE™ Credential

B2BSE

Choose your enrolment option
- Learn at your own pace, anytime and anywhere
- Structured, practical content built around real-world application
- Digital resources, tools, and templates to support your learning
- Verifiable certification recognizing demonstrated proficiency
Start immediately, no batch required.
Talk to an AdvisorCertification terms and policies apply
About the B2BSE Certification
Gain valuable insights into modern B2B sales practices, including discovery conversations, stakeholder management, executive communication, account growth, proposal development, and negotiation. The course helps professionals move beyond product selling to become trusted business advisors.
What You Will Learn
- Adopt a consultative B2B sales mindset.
- Conduct effective discovery conversations.
- Understand stakeholder needs and decision-making.
- Develop advanced listening and questioning skills.
- Position solutions around business value.
- Build executive presence and communication skills.
- Strengthen strategic account management.
- Create compelling sales proposals.
What you take away
Skills You'll Build

Consultative Selling
Solution Selling
Stakeholder Management
Business Communication
Core Topics
Who Is This Course For?
B2B sales professionals
Close complex B2B deals with a consultative, value-led approach
Account managers
Grow key accounts through deeper relationships and value
Business development executives
Open new markets and build a qualified B2B pipeline
Sales leaders
Lead B2B sales teams to predictable, repeatable results
Consultants
Guide clients through complex buying decisions with confidence
Channel and partner managers
Drive revenue through partners with clear joint plans
What's Included?
Self-paced modules you can revisit anytime
Digital study resources and templates
Knowledge checks and practice assessments
The fee includes course, examination and certification fees

Mastering Business Excellence
Certification terms and policies apply
Course Outline
- What Makes B2B Selling Distinct
- The Modern B2B Buying Journey and the Rise of the Buying Committee
- Anatomy of a Revenue Organisation: SDRs, AEs, and Customer Success
- The Economic Impact of Sales Excellence
Complete the professional assessment to earn the B2BSE credential
Choose How You Learn
Live, Instructor-Led
Not Offered for This Program
Showcase Your Sales & Marketing Expertise
Every Blue Ocean credential is issued digitally, can be verified by employers, and carries the name of the certifying body on the certificate. Add it to your professional profile the day you pass.
Digital Certificate
Verifiable Credential
Professional Recognition
Credential Holder Profile


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