Soft Skills · Professional · Corporate
BCWNSS
Business-Case Writing for New Products
Soft Skills
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
BCWNSS
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the BCWNSS Program
A new product proposal succeeds or fails on the strength of its business case. The program covers problem definition, market and customer evidence, options analysis, cost and revenue forecasting, risk assessment, benefit realization and the writing and presentation of the case itself. Participants build a case for a product idea from their own pipeline. Delivered in-house at the client's premises or live virtual, teams leave with a structured case ready for an investment committee.
What You Will Learn
- Understand what decision makers look for in a case
- Define the problem and opportunity with evidence
- Evaluate options including the do nothing option
- Build cost, revenue and cash flow forecasts
- Apply investment appraisal measures to a proposal
- Assess risk and sensitivity in the numbers
- Design a benefit realization and tracking plan
- Write and present a concise, persuasive case
What you take away
Skills You'll Build
Business case writing
Options appraisal
Financial forecasting
Executive persuasion
Core Topics
Who Is This Program For?
Product managers
Get new product ideas funded faster
Marketing and commercial teams
Back product proposals with real evidence
Business analysts
Structure cases decision makers can approve
Project and program managers
Justify investment in new initiatives
Finance business partners
Test the numbers behind product proposals
Product development teams
Translate technical ideas into commercial cases
What's Included?
Delivery at your premises or live virtual for your team- Sessions built around a real product idea from your pipeline
- Participant workbook, business case and financial model templates
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What approvers actually read
- Common weaknesses in product proposals
- Optimism bias in forecasts
- Hallmarks of a credible case
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Soft Skills Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
