Public Relations · Professional · Corporate
CPRPRM
Corporate Public Relations, Media, Scenario Planning & Crisis Management
Public Relations
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
CPRPRM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the CPRPRM Program
Reputation is tested when something goes wrong. The program covers corporate public relations, media relations at company level, scenario planning for foreseeable events, crisis team structure, holding statements, spokesperson handling, social media response and the recovery of trust afterwards. Delivered in-house at the client's premises or live virtual, it helps organizations prepare a crisis communication plan and rehearse it properly before they need it.
What You Will Learn
- Understand how corporate reputation is built and lost
- Build scenario plans for foreseeable crisis events
- Design a crisis communication team and roles
- Prepare holding statements and approval routes
- Manage media pressure during an incident
- Handle social media and misinformation quickly
- Lead internal communication during a crisis
- Evaluate the response and rebuild trust afterwards
What you take away
Skills You'll Build
Crisis communication
Scenario planning
Media response
Reputation recovery
Core Topics
Who Is This Program For?
Corporate communication heads
Prepare the organization before a crisis
Public relations managers
Run the media response calmly
Executive leadership teams
Know your role in a crisis
Risk and compliance managers
Connect risk registers to communication plans
Human resources managers
Keep employees informed during incidents
Social media managers
Respond online without making things worse
What's Included?
Delivery at your premises or live virtual for your team- Crisis plan, holding statement and scenario templates
- A live crisis simulation using your own scenarios
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What reputation is worth
- How reputation damage happens
- Stakeholders who judge the organization
- Early warning signals
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Public Relations Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
