Sales & Marketing · Professional · Corporate
CMPBSM
Creating a Marketing Plan for Business-to-Business
Sales & Marketing
Professional level
10 Modules
30 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
CMPBSM
Choose your enrolment option
Tailored delivery for teams.
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Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the CMPBSM Program
Business to business marketing teams are usually asked for a plan that both sales and finance will accept. The program works through market sizing, segmentation, positioning, channel selection, budgeting and campaign measurement for industrial and professional markets. Delivered in-house at the client's offices or live virtual, it produces a working marketing plan for one of the organization's own product lines, with targets, owners and a twelve month activity calendar the team can use.
What You Will Learn
- Understand how business buyers evaluate competing suppliers
- Evaluate market size and segment attractiveness
- Build positioning statements for defined buyer segments
- Design a channel mix for industrial buyers
- Apply account based marketing to priority customers
- Measure campaign results with clear marketing metrics
- Implement a twelve month marketing activity calendar
What you take away
Skills You'll Build
B2B market analysis
Marketing plan writing
Campaign measurement
Budget allocation
Core Topics
Who Is This Program For?
Marketing managers
Write a plan the board approves
Product managers
Position products for business buyers
Business development executives
Generate better qualified sales leads
Marketing executives
Run campaigns with measurable results
Sales managers
Align marketing activity with sales targets
General managers
Judge marketing spend with confidence
What's Included?
Delivery at your premises or live virtual for your team- Marketing plan templates, worksheets and digital materials
- Facilitation by trainers with business to business marketing experience
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- How business buying differs from consumer
- Buying centers and decision roles
- Long purchase cycles
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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