Sales & Marketing · Executive · Corporate
DISMSM
Developing & Implementing Strategic Marketing Plans
Sales & Marketing
Executive level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
DISMSM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the DISMSM Program
A marketing plan only earns its place when it is executed. This program walks teams through writing a strategic marketing plan and then running it: objectives, target audiences, campaign architecture, budgets, responsibilities, timelines and performance tracking. Participants draft sections of a real plan for their own organization and build the governance to keep it alive. Delivered in-house at the client's premises or live virtual, it turns marketing intent into a document the business can act on.
What You Will Learn
- Understand the structure of a strategic marketing plan
- Set marketing objectives that link to business targets
- Define target audiences and the message for each
- Build a campaign and channel plan with timelines
- Allocate budget and justify marketing investment
- Assign ownership, milestones and review points
- Implement the plan across marketing and sales teams
- Track results and revise the plan each cycle
What you take away
Skills You'll Build
Marketing planning
Campaign architecture
Budget allocation
Performance tracking
Core Topics
Who Is This Program For?
Marketing managers
Write a plan leadership will approve
Marketing executives
Turn strategy into scheduled campaigns
Business unit heads
Hold marketing to clear commitments
Marketing coordinators
Keep campaigns on time and budget
Brand managers
Plan activity around one brand story
Digital marketing teams
Fit channels into a single plan
What's Included?
Delivery at your premises or live virtual for your team- Drafting sessions building your own marketing plan sections
- Participant workbook, plan templates and digital materials
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What a plan must deliver
- Why plans sit unused
- Planning cycles and horizons
- Stakeholders in the planning process
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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