Sales & Marketing · Professional · Corporate
EBBBSM
Effective Business-to-Business (B2B) Marketing
Sales & Marketing
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
EBBBSM
Choose your enrolment option
Tailored delivery for teams.
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Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the EBBBSM Program
B2B buying involves several people, long cycles and rational justification. The program covers B2B market segmentation, buyer personas and buying committees, value propositions, positioning against competitors, content and channel planning, lead generation, sales and marketing alignment and campaign measurement. Teams build a campaign plan for one of their own products. Delivered in-house at the client's premises or live virtual, participants leave able to run B2B campaigns that produce qualified pipeline rather than activity.
What You Will Learn
- Understand how business buyers make purchase decisions
- Segment B2B markets and build buyer personas
- Design value propositions for each buying role
- Build content that supports a long sales cycle
- Apply channel and campaign planning to B2B markets
- Implement lead scoring and qualification with sales
- Measure campaign performance through to pipeline value
- Evaluate competitor positioning and adjust the offer
What you take away
Skills You'll Build
B2B segmentation
Value proposition design
Campaign planning
Lead qualification
Core Topics
Who Is This Program For?
Marketing managers
Build campaigns that create real pipeline
Sales leaders
Get marketing support that converts
Product and brand managers
Position products against real competitors
Business development teams
Reach buying committees with the right message
Digital marketing staff
Plan channels around long buying cycles
Commercial directors
Make marketing spend accountable to revenue
What's Included?
Delivery at your premises or live virtual for your marketing team- Campaign work built around your own products and markets
- Participant workbook, persona and campaign plan templates
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Differences between B2B and consumer marketing
- Derived demand and long cycles
- The cost of a poor B2B lead
- Setting marketing objectives with sales
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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