Sales & Marketing · Professional · Corporate
EMPMSM
Effective Marketing Planning & Management
Sales & Marketing
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
EMPMSM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the EMPMSM Program
A marketing plan is only useful if it names the audience, the budget, the activity and the measure. This program shows marketing teams how to build that plan: objectives, research inputs, the marketing mix, campaign calendars, budgets and reporting. Participants also cover managing agencies and internal stakeholders. Delivered in-house or live virtual for your team, the workshop produces a draft annual marketing plan for your own organization by the final session.
What You Will Learn
- Understand the structure of a complete marketing plan
- Build marketing objectives that are measurable and dated
- Apply research inputs to planning assumptions
- Design a campaign calendar across chosen channels
- Implement a marketing budget with clear allocation
- Measure campaign results against agreed targets
- Lead agency and supplier relationships effectively
- Evaluate plan performance and adjust mid year
What you take away
Skills You'll Build
Marketing planning
Campaign management
Budget allocation
Performance reporting
Core Topics
Who Is This Program For?
Marketing managers
Produce a plan leadership will approve
Marketing executives
Run campaigns against a clear calendar
Communications officers
Align messages with the marketing plan
Digital marketing staff
Connect channel activity to plan objectives
Business owners
Plan marketing spend with more control
Sales managers
Coordinate selling with campaign timing
What's Included?
Delivered in-house or live virtual for your marketing team- Marketing plan templates and campaign brief formats
- A draft annual marketing plan for your organization
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What a marketing plan contains
- Annual and quarterly horizons
- Who owns each section
- Planning inputs and timelines
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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