Sales & Marketing · Professional · Corporate
EMESM
Event Management Essentials
Sales & Marketing
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
EMESM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the EMESM Program
Corporate events carry a budget, a brand promise and a fixed deadline. This program covers the full event cycle: brief and objectives, budgeting, venue and supplier selection, run sheets, on-site coordination, risk planning and post-event reporting. Teams work on a live event from their own calendar. Delivered in-house at the client's premises or live virtual, participants leave able to plan, run and measure a professional event without relying on outside agencies.
What You Will Learn
- Understand the full event lifecycle from brief to report
- Define event objectives that support business goals
- Build an event budget and control spend
- Evaluate venues, suppliers and contracts against requirements
- Design run sheets and on-site coordination plans
- Apply risk assessment and contingency planning to events
- Lead an event team through setup and delivery
- Measure event results against agreed success criteria
What you take away
Skills You'll Build
Event budgeting
Supplier negotiation
On-site coordination
Post-event reporting
Core Topics
Who Is This Program For?
Marketing executives
Run brand events with confidence
Corporate communications teams
Deliver internal and external events well
Executive assistants
Organize company events without outside help
Employee engagement staff
Plan staff events that land well
Sales teams
Turn exhibitions into qualified pipeline
Event coordinators
Strengthen planning and on-site control
What's Included?
Delivery at your premises or live virtual for your team- Sessions built around your own upcoming event calendar
- Participant workbook, run sheet and budget templates
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Types of corporate events
- The event lifecycle
- Roles in an event team
- What makes events fail
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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