Public Relations · Professional · Corporate
EMPPRM
Events & Expo Management & Public Relations
Public Relations
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
EMPPRM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the EMPPRM Program
Exhibitions and corporate events carry real cost and real reputation risk. The program covers event and expo strategy, budgets, stand design and build, exhibitor and visitor management, supplier contracts, on site operations, media and social coverage, and the evaluation that shows what the investment returned. Delivered in-house at the client's premises or live virtual, it prepares teams to plan, run and report on events of any size.
What You Will Learn
- Build an event strategy linked to business goals
- Design event budgets and control spend
- Manage venues, stands and supplier contracts
- Structure the exhibitor and visitor experience carefully
- Lead on site operations and the event team
- Manage media coverage and social content
- Prepare risk and contingency plans for events
- Evaluate results and report the return
What you take away
Skills You'll Build
Event planning
Expo operations
Supplier contracting
Event evaluation
Core Topics
Who Is This Program For?
Event managers
Run larger events with control
Marketing executives
Turn exhibitions into real leads
Public relations officers
Get coverage from every event
Exhibition coordinators
Manage stands, suppliers and deadlines
Sales teams
Work a stand and follow up
Corporate communication staff
Report what the event achieved
What's Included?
Delivery at your premises or live virtual for your team- Event budget, run sheet and stand brief templates
- Planning work based on your own upcoming events
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Why the organization is exhibiting
- Objectives beyond attendance numbers
- Choosing the right events
- Annual event calendar and budget
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Public Relations Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
