Sales & Marketing · Foundation · MBE™
FOSM
Fundamentals of Sales Management
Sales & Marketing
Foundation level
32 Hours
16 Modules
Self-paced
Learn at your own pace
Certification
Earn an MBE™ Credential
FOSM
Choose your enrolment option
- Learn at your own pace, anytime and anywhere
- Structured, practical content built around real-world application
- Digital resources, tools, and templates to support your learning
- Verifiable certification recognizing demonstrated proficiency
Start immediately, no batch required.
Talk to an Advisor
Mastering Business ExcellenceCertification terms and policies apply
About the FOSM Certification
Build a confident sales foundation through process, prospecting, discovery, value, and follow-up.
What You Will Learn
- Understand the modern sales environment and buyer behavior.
- Follow a structured and effective sales process.
- Develop stronger prospecting and lead-generation skills.
- Qualify sales opportunities more effectively.
- Conduct impactful discovery conversations.
- Present value propositions with confidence and clarity.
- Handle customer objections professionally.
- Apply basic negotiation techniques.
What you take away
Skills You'll Build
Prospecting and lead generation.
Opportunity qualification.
Customer discovery.
Value communication.
Core Topics
Who Is This Course For?
Aspiring sales professionals
Learn the sales process from prospecting to close
Account executives
Manage your pipeline and hit quota more consistently
Customer-facing employees
Turn customer conversations into sales opportunities
Business development professionals
Qualify leads and convert them into revenue
Recent graduates
Start a sales career with practical fundamentals
Account managers
Grow existing accounts with structured sales methods
What's Included?
Self-paced modules you can revisit anytime- Digital study resources and templates
- Knowledge checks and practice assessments
- The fee includes course, examination and certification fees
Mastering Business Excellence
Certification terms and policies apply
Course Outline
- Why Modern Sales Matters in Today's Business World
- Foundational Sales Terms and the Evolution of Selling
- Transactional, Consultative, and Hybrid Sales Models
- The Modern Sales Team: Roles and Responsibilities
Complete the professional assessment to earn the FOSM credential
Choose How You Learn
Live, Instructor-Led
Not Offered for This Program
Showcase Your Sales & Marketing Expertise
Every Blue Ocean credential is issued digitally, can be verified by employers, and carries the name of the certifying body on the certificate. Add it to your professional profile the day you pass.
Digital Certificate
Verifiable Credential
Professional Recognition
Credential Holder Profile
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