Sales & Marketing · Professional · Corporate
IMSM
International Marketing
Sales & Marketing
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
IMSM
Choose your enrolment option
Tailored delivery for teams.
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Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the IMSM Program
Selling into new countries changes almost every marketing assumption. The program covers market selection, entry modes, cultural differences in buying behavior, adapting the offer, international pricing, distribution and local promotion, along with the practical side of export documentation and partner management. Delivered in-house at the client's premises or live virtual, it prepares marketing teams to plan and run campaigns across more than one country.
What You Will Learn
- Assess country markets for size and risk
- Evaluate entry modes from export to joint venture
- Understand how culture shapes buying behavior
- Align the offer and message with local markets
- Build international pricing and currency decisions
- Manage distributors, agents and local partners
- Design campaigns that work across several countries
- Measure performance by market and by channel
What you take away
Skills You'll Build
Market entry planning
Cross border pricing
Distributor management
Campaign localization
Core Topics
Who Is This Program For?
Marketing managers
Plan campaigns beyond the home market
Export managers
Choose markets and entry routes
Business development managers
Open new countries with a plan
Brand managers
Keep the brand consistent across markets
Regional sales managers
Support distributors in several countries
Product managers
Adapt offers to local demand
What's Included?
Delivery at your premises or live virtual for your team- Country screening and market plan templates
- Worked examples from your own target markets
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Why companies go international
- Reactive and planned expansion
- What changes outside the home market
- Setting realistic expectations
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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