Sales & Marketing · Professional · Corporate
MMCBSM
Managing Marketing Communications for Business-to-Business
Sales & Marketing
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
MMCBSM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the MMCBSM Program
Business to business buying decisions involve several stakeholders, long cycles and technical evaluation, so the communication mix has to work differently. This program shows marketing and sales teams how to build positioning, messaging and campaigns that move a B2B account from awareness to commitment. Delivered in-house at the client's premises or live virtual, it leaves the team able to plan an integrated campaign, brief agencies and measure what each channel contributes to pipeline.
What You Will Learn
- Understand how business to business buying decisions are made
- Build positioning and messaging for technical and commercial buyers
- Design an integrated communications plan across the buying cycle
- Apply content, digital and trade channels to each audience
- Evaluate agency and supplier proposals against clear objectives
- Measure campaign contribution to pipeline and revenue
- Align marketing communications with the sales account plans
- Lead a brand and communication review for the organization
What you take away
Skills You'll Build
Message positioning
Campaign planning
Channel selection
Marketing measurement
Core Topics
Who Is This Program For?
Marketing managers
Plan B2B campaigns with clear objectives
Sales managers
Align account plans with marketing activity
Business development teams
Use content to open technical accounts
Marketing communications executives
Brief agencies and run campaigns confidently
Product managers
Position technical products for commercial buyers
Digital marketing specialists
Connect digital channels to pipeline results
What's Included?
Delivery at your premises or live virtual for your team- Campaign templates, briefing forms and planning worksheets
- Course examples built around your products and markets
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- How B2B buying differs from consumer
- The buying center and its roles
- Long cycles and multiple influencers
- Sector and market context in the region
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
