Sales & Marketing · Professional · Corporate
MCBMSM
Marketing Communications & Brand Management
Sales & Marketing
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
MCBMSM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the MCBMSM Program
Brands weaken when every channel says something slightly different. The program covers brand positioning, identity and messaging, integrated communications planning across paid, owned and earned channels, campaign development, and brand performance measurement. Participants work on their own brand and campaign calendar. Delivered in-house at the client's premises or live virtual, it gives marketing teams a documented brand platform and a communications plan that holds together across channels and markets.
What You Will Learn
- Understand how brands create commercial value
- Build a clear brand positioning and platform
- Design message frameworks for different audiences
- Apply integrated planning across paid, owned and earned channels
- Develop campaign briefs that produce better work
- Manage brand consistency across markets and partners
- Measure brand and communications performance with clear indicators
- Protect brand reputation during difficult periods
What you take away
Skills You'll Build
Brand positioning
Message frameworks
Campaign planning
Brand measurement
Core Topics
Who Is This Program For?
Marketing managers
Plan communications that support the brand
Brand and product managers
Give the brand a clear position
Communications and public relations teams
Align messages across every channel
Digital marketing executives
Connect campaigns to brand objectives
Sales and business development leads
Use consistent messages in the market
Agency and partner managers
Brief external partners more effectively
What's Included?
Delivery at your premises or live virtual for the marketing team- Sessions applied to your own brand and campaign calendar
- Participant workbook, brand platform and brief templates, digital materials
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What a brand actually does
- Brand equity in commercial terms
- Common brand problems
- Objectives for the program
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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