Sales & Marketing · Professional · MBE™
NS
Mastering Negotiation Skills
Sales & Marketing
Professional level
32 Hours
17 Modules
Self-paced
Learn at your own pace
Certification
Earn an MBE™ Credential
NS
Choose your enrolment option
- Learn at your own pace, anytime and anywhere
- Structured, practical content built around real-world application
- Digital resources, tools, and templates to support your learning
- Verifiable certification recognizing demonstrated proficiency
Start immediately, no batch required.
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Mastering Business ExcellenceCertification terms and policies apply
About the NS Certification
Most commercial value is lost in the last ten percent of a deal, when pressure is highest and preparation is thinnest. This certification builds the discipline that prevents it: knowing your walk-away before you enter the room, understanding what the buyer actually needs, trading concessions instead of giving them, and staying composed when tactics are used against you. It is built for professionals whose margin depends on what they agree to.
What You Will Learn
- Explain how buyers decide and what moves them at the table.
- Set your BATNA, reservation point and walk-away position.
- Prepare a negotiation systematically before the first meeting.
- Uncover buyer priorities through structured questioning.
- Respond to price pressure without surrendering margin.
- Handle aggressive tactics and difficult behaviors calmly.
- Negotiate across cultures and with buying committees.
- Build a personal playbook and pressure-test it.
What you take away
Skills You'll Build
Negotiation Preparation
Value and Margin Defense
BATNA and ZOPA Analysis
Buyer Psychology
Core Topics
Who Is This Course For?
Sales and business development professionals
Close deals on value rather than on the discount the buyer asked for
Account and key account managers
Renew and expand contracts without eroding price year after year
Commercial and contract managers
Structure terms that balance risk, price and delivery obligations
Consultants and agency leads
Price and defend scope so projects stay profitable
Customer success and renewals teams
Handle pushback at renewal with prepared, confident responses
Founders and entrepreneurs
Negotiate with larger counterparties from a clear position of strength
What's Included?
Self-paced modules you can revisit anytime- Digital study resources and templates
- Knowledge checks and practice assessments
- The fee includes course, examination and certification fees
Mastering Business Excellence
Certification terms and policies apply
Course Outline
- The Power of Negotiation in Sales
- Key Terms: Negotiation, Persuasion, and Closing
- Common Negotiation Scenarios Across the Sales Cycle
- Types of Negotiation Outcomes and Their Commercial Impact
Complete the professional assessment to earn the NS credential
Choose How You Learn
Live, Instructor-Led
Not Offered for This Program
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