Sales & Marketing · Professional · Corporate
MMERSM
Measuring Marketing Effectiveness & ROI
Sales & Marketing
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
MMERSM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the MMERSM Program
Marketing spend is easier to defend when the numbers are clear. The program covers setting objectives that can be measured, building a marketing measurement framework, attribution across channels, campaign testing, customer lifetime value, budget cases and reporting to finance and the board. Delivered in-house at the client's premises or live virtual, it helps marketing teams show what their activity returns and where to move the money.
What You Will Learn
- Set marketing objectives that can be measured
- Build a measurement framework for your activity
- Apply attribution models across paid and owned channels
- Evaluate return on marketing investment credibly
- Design tests that isolate what actually worked
- Measure customer acquisition cost and lifetime value
- Produce reports that finance and leadership trust
- Manage budget reallocation using performance evidence
What you take away
Skills You'll Build
Marketing measurement
Attribution modeling
Campaign testing
Budget justification
Core Topics
Who Is This Program For?
Marketing managers
Prove what your campaigns return
Digital marketing specialists
Read channel data with confidence
Marketing analysts
Build frameworks leadership will accept
Brand managers
Measure brand activity fairly
Finance business partners
Challenge marketing numbers with knowledge
Marketing directors
Defend the budget with evidence
What's Included?
Delivery at your premises or live virtual for your team- Measurement framework and dashboard templates
- Worked calculations using your own campaign data
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Vanity metrics and their cost
- Measuring activity instead of outcome
- Data gaps in most organizations
- What good measurement looks like
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
