Public Relations · Professional · Corporate
MSPPRM
Modern Strategies in Public Relations & Measurements
Public Relations
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
MSPPRM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the MSPPRM Program
Public relations now runs across newsrooms, social platforms, search and employee channels at the same time. The program covers modern public relations strategy, audience and stakeholder mapping, story development, earned and owned media planning, digital and influencer work, and the measurement methods that show what coverage achieved. Delivered in-house at the client's premises or live virtual, it gives communication teams a current, evidence based way of working.
What You Will Learn
- Understand how public relations practice has changed
- Map stakeholders and audiences for each program
- Build a public relations strategy with clear objectives
- Develop stories that earn media attention
- Apply digital, social and influencer methods
- Measure coverage, sentiment and business outcomes
- Design a reporting pack for leadership
- Evaluate campaign results and improve the next one
What you take away
Skills You'll Build
Media strategy
Story development
Stakeholder mapping
Coverage measurement
Core Topics
Who Is This Program For?
Public relations managers
Modernize how your team works
Communication officers
Plan programs with measurable objectives
Marketing managers
Join public relations to marketing goals
Government communication staff
Reach audiences through the right channels
Corporate affairs teams
Show the value of communication
Social media specialists
Link social activity to coverage
What's Included?
Delivery at your premises or live virtual for your team- Strategy, message house and measurement templates
- Practice using your own current campaigns
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- From press office to always on
- Fragmented media and direct channels
- Speed, transparency and scrutiny
- What still works and what does not
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Public Relations Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
