Public Relations · Professional · Corporate
PMCPRM
Planning & Managing PR Campaigns & Events
Public Relations
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
PMCPRM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the PMCPRM Program
Campaigns and events succeed on planning detail as much as creative ideas. The program covers campaign objectives, audience planning, budgets and timelines, media and content plans, event concept and logistics, supplier and venue management, on site running, risk planning and post event evaluation. Delivered in-house at the client's premises or live virtual, it prepares communication teams to run campaigns and events that stay on budget and achieve something measurable.
What You Will Learn
- Build campaign objectives that can be evaluated
- Design a campaign plan with phases and milestones
- Manage campaign budgets and supplier costs
- Develop event concepts that serve communication goals
- Run event logistics, venues and suppliers
- Prepare risk and contingency plans for events
- Lead the team on event day
- Evaluate campaign and event results honestly
What you take away
Skills You'll Build
Campaign planning
Event logistics
Supplier coordination
Post event evaluation
Core Topics
Who Is This Program For?
Public relations officers
Run campaigns with a clear plan
Event coordinators
Deliver events without last minute chaos
Marketing executives
Join campaign and event activity
Corporate communication staff
Manage suppliers, budgets and timelines
Protocol and hospitality teams
Handle guests and speakers smoothly
Agency account managers
Keep client campaigns on track
What's Included?
Delivery at your premises or live virtual for your team- Campaign plan, run sheet and budget templates
- Planning exercises based on your own events
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What a campaign is and is not
- Objectives, audiences and messages
- Campaign phases and milestones
- Approval and sign off points
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Public Relations Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
