Public Relations · Professional · Corporate
PMRPRM
Planning & Managing Public Relations & Media Handling
Public Relations
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
PMRPRM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the PMRPRM Program
A communication plan is only useful if the team can run it under pressure. The program covers public relations planning, message development, media relations, press materials, interviews, spokesperson preparation, digital and social channels, and handling difficult questions from journalists. Delivered in-house at the client's premises or live virtual, it gives communication teams a repeatable planning method and practical media handling skill they can use immediately.
What You Will Learn
- Build an annual public relations plan
- Develop messages that survive contact with media
- Produce press materials that journalists can use
- Manage relationships with priority journalists and outlets
- Prepare spokespeople for interviews and briefings
- Handle difficult questions without losing control
- Apply social and digital channels in the plan
- Measure coverage against the plan objectives
What you take away
Skills You'll Build
Communication planning
Media relations
Press material writing
Spokesperson preparation
Core Topics
Who Is This Program For?
Public relations officers
Plan and run media activity
Communication managers
Build plans your team can deliver
Spokespeople
Face interviews with real preparation
Marketing executives
Support campaigns with earned coverage
Government communication staff
Answer media questions with confidence
Executive office staff
Prepare leaders for public appearances
What's Included?
Delivery at your premises or live virtual for your team- Planning, message house and press release templates
- Recorded practice interviews with individual coaching notes
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Research, planning, execution and review
- Linking communication to business objectives
- Annual plan and campaign plans
- Resources, roles and approvals
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Public Relations Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
