Sales & Marketing · Professional · Corporate
PMBBSM
Product Management for Business-to-Business (B2B) Companies
Sales & Marketing
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
PMBBSM
Choose your enrolment option
Tailored delivery for teams.
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Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the PMBBSM Program
A program for teams that build and sell products to other businesses, where buying committees are large and sales cycles are long. Participants work through discovery with business customers, positioning, roadmap decisions, pricing, launch planning and the working relationship between product, sales and marketing. Delivered in-house at the client's premises or live virtual, the program leaves the team able to run a product from evidence through to launch.
What You Will Learn
- Understand how business buyers evaluate and purchase products
- Apply discovery methods to uncover real customer problems
- Build positioning and messaging for a business audience
- Design a roadmap that balances customers and strategy
- Evaluate pricing and packaging options for business markets
- Lead a launch across product, sales and marketing
- Measure product performance with commercial metrics
- Implement a working rhythm between product and revenue teams
What you take away
Skills You'll Build
Customer discovery
Product positioning
Roadmap planning
Launch execution
Core Topics
Who Is This Program For?
Product managers
Run a B2B product on evidence
Product marketing specialists
Sharpen positioning for business buyers
Sales leaders
Align selling with the product roadmap
Technical founders
Turn a technical product into revenue
Business analysts
Translate customer problems into product decisions
Engineering managers
Build what the market actually needs
What's Included?
Delivery at your premises or live virtual for your team- Workshops run on your own product and market
- Participant workbook, discovery and launch templates, digital materials
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What the product manager owns
- How B2B differs from consumer products
- Working across engineering, sales and marketing
- Common failure patterns in B2B products
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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