Public Relations · Professional · Corporate
PRCPRM
Public Relations & Communications Skills
Public Relations
Professional level
10 Modules
31 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
PRCPRM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the PRCPRM Program
Public relations shapes how an organization is seen by customers, regulators, staff and the media. The program covers message development, press material, spokesperson basics, stakeholder mapping, campaign planning and measurement of coverage. Delivered in-house at the client's premises or live virtual for the team, participants write and test their own releases, build a communications calendar and leave able to run a coordinated public relations effort with limited resources.
What You Will Learn
- Understand how public relations supports organizational objectives
- Build clear key messages for each stakeholder group
- Produce press releases, statements and media backgrounders
- Design a public relations campaign with a timeline
- Manage relationships with journalists and online publishers
- Apply spokesperson techniques in interviews and briefings
- Measure coverage, sentiment and campaign results
- Align public relations with marketing and internal communication
What you take away
Skills You'll Build
Message development
Press material writing
Stakeholder mapping
Campaign measurement
Core Topics
Who Is This Program For?
Communications officers
Run campaigns with a clear plan
Marketing executives
Add earned media to your mix
Human resources teams
Communicate change to staff clearly
Government relations staff
Handle official messaging with confidence
Department heads
Speak for your function in public
Customer service managers
Protect reputation in public channels
What's Included?
Delivery at your premises or live virtual for your team- Message templates, press release formats and digital materials
- Practice writing and interview sessions using your own scenarios
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What public relations does
- Difference between paid and earned media
- Where the function sits
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Public Relations Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
