Public Relations · Professional · Corporate
PRMPRM
Public Relations, Media Handling & Corporate Communication
Public Relations
Professional level
10 Modules
30 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
PRMPRM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the PRMPRM Program
Corporate communication covers what an organization says to the market, to the media and to its own people. The program combines public relations planning, media handling and corporate messaging, including interviews, statements, spokesperson conduct and communication during an incident. Delivered in-house at the client's premises or live virtual, participants run mock interviews, draft holding statements and leave with a communication framework matched to their own structure and risk profile.
What You Will Learn
- Understand how corporate communication protects organizational reputation
- Build a corporate messaging framework for all channels
- Manage media requests, interviews and briefings
- Prepare holding statements for an unfolding incident
- Apply spokesperson discipline under difficult questioning
- Align internal communication with external messaging
- Design a public relations plan with clear priorities
- Measure reputation, coverage and message penetration
What you take away
Skills You'll Build
Media handling
Corporate messaging
Crisis statements
Reputation monitoring
Core Topics
Who Is This Program For?
Corporate communication managers
Run one message across every channel
Public relations officers
Handle media requests with a plan
Marketing managers
Keep brand and corporate voice aligned
Human resources managers
Reach staff before the media does
Senior executives
Face interviews without losing control
Government relations teams
Manage official statements and queries
What's Included?
Delivery at your premises or live virtual for your team- Mock interview sessions filmed and reviewed with the group
- Messaging framework templates and digital reference materials
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What the function owns
- Internal and external audiences
- Reporting lines and approvals
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Public Relations Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
