Public Relations · Professional · Corporate
PRSPRM
Public Relations Strategies & Management
Public Relations
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
PRSPRM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the PRSPRM Program
Public Relations Strategies and Management covers how organizations plan, run and measure communication with the audiences that affect their reputation. The program works through stakeholder mapping, message development, media relations, digital and social channels, crisis communication and measurement that goes beyond coverage counts. Participants build a working PR plan for their own organization during the sessions. Delivered in-house at the client's premises or live virtual, with exercises tuned to the client's sector and markets.
What You Will Learn
- Build a public relations strategy linked to business goals
- Map stakeholders and set communication priorities
- Develop messages that survive scrutiny and repetition
- Design and run effective media relations programs
- Manage digital, social and influencer channels
- Lead communication during a reputation crisis
- Measure public relations results against clear objectives
- Evaluate agency performance and internal capability
What you take away
Skills You'll Build
PR strategy planning
Media relations
Crisis messaging
Campaign measurement
Core Topics
Who Is This Program For?
Communications managers
Run a PR plan with clear priorities
Marketing teams
Align campaigns with earned media activity
Corporate affairs officers
Manage stakeholder and government communication
Spokespersons and senior leaders
Handle interviews and difficult questions well
Brand and content specialists
Build messages that carry across channels
Customer experience teams
Respond to public complaints without escalation
What's Included?
Delivery at your offices or live virtual for your team- PR plan templates, message frameworks and a participant workbook
- A crisis simulation exercise built on your own sector
- Blue Ocean Academy certificate of completion for each participant
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What public relations does that advertising cannot
- Reputation as a business asset
- PR, marketing and corporate affairs boundaries
- Regional media landscape overview
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Public Relations Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
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