Human Resources · Professional · Corporate
RSMHRM
Recruitment Using Social Media
Human Resources
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
RSMHRM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the RSMHRM Program
Recruitment Using Social Media shows talent acquisition teams how to find, attract and engage candidates through professional networks, job platforms and social channels. Participants learn search and sourcing techniques, employer brand content, outreach messaging, campaign measurement and the compliance points that protect candidate data. Delivered in-house at your premises or live virtual for your team, using your own open vacancies as live practice material.
What You Will Learn
- Understand how candidates search and evaluate employers
- Build a sourcing strategy across social platforms
- Apply advanced search techniques to find candidates
- Design employer brand content that attracts applicants
- Create outreach messages that get replies
- Manage candidate data lawfully and respectfully
- Measure cost, quality and speed of hire
- Implement a repeatable social recruitment calendar
What you take away
Skills You'll Build
Candidate sourcing
Employer brand content
Outreach messaging
Recruitment analytics
Core Topics
Who Is This Program For?
Recruitment specialists
Find candidates other recruiters never reach
HR business partners
Fill roles faster with less agency spend
Talent acquisition managers
Build pipelines before roles open
Employer brand teams
Turn careers content into applications
Hiring managers
Support sourcing for your own vacancies
HR coordinators
Run campaigns and track candidate response
What's Included?
Delivery at your premises or live virtual for your team- Message templates, search guides and participant workbook
- Live sourcing session on your current vacancies
- Blue Ocean Academy certificate of completion for each participant
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Where candidates actually spend time
- Professional networks versus social channels
- Active and passive candidates
- Regional hiring behavior
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Human Resources Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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