Sales & Marketing · Professional · MBE™
SS
Mastering Sales Strategy
Sales & Marketing
Professional level
30 Hours
17 Modules
Self-paced
Learn at your own pace
Certification
Earn an MBE™ Credential
SS
Choose your enrolment option
- Learn at your own pace, anytime and anywhere
- Structured, practical content built around real-world application
- Digital resources, tools, and templates to support your learning
- Verifiable certification recognizing demonstrated proficiency
Start immediately, no batch required.
Talk to an Advisor
Mastering Business ExcellenceCertification terms and policies apply
About the SS Certification
Gain valuable insights into strategic sales planning, revenue forecasting, customer segmentation, territory management, and performance governance. The course helps professionals develop structured approaches to improving sales effectiveness, driving growth, and achieving long-term business success.
What You Will Learn
- Understand the foundations of strategic sales management.
- Analyze market opportunities and customer segments.
- Define ideal customer profiles and buyer personas.
- Develop compelling value propositions.
- Improve revenue planning and sales forecasting.
- Design territory and account management strategies.
- Build effective route-to-market plans.
- Create sales playbooks and enablement systems.
What you take away
Skills You'll Build
Strategic Sales Planning
Sales Forecasting
Market Analysis
Customer Segmentation
Core Topics
Who Is This Course For?
Sales managers
Build a sales strategy your team can execute consistently
Business development professionals
Target the right markets, segments and opportunities
Account managers
Plan account growth around a clear value strategy
Commercial leaders
Set sales direction, targets and go-to-market plans
Entrepreneurs
Grow your business with a focused, scalable sales plan
Sales professionals
Sell with purpose inside a clear strategic plan
What's Included?
Self-paced modules you can revisit anytime- Digital study resources and templates
- Knowledge checks and practice assessments
- The fee includes course, examination and certification fees
Mastering Business Excellence
Certification terms and policies apply
Course Outline
- The Historical Arc of Selling: Peddlers to Trusted Advisors
- Transactional, Consultative, and Strategic Selling Compared
- Why Strategy Now Governs the Sales Function
- The Modern Sales Value Chain and Stakeholder Map
Complete the professional assessment to earn the SS credential
Choose How You Learn
Live, Instructor-Led
Not Offered for This Program
Showcase Your Sales & Marketing Expertise
Every Blue Ocean credential is issued digitally, can be verified by employers, and carries the name of the certifying body on the certificate. Add it to your professional profile the day you pass.
Digital Certificate
Verifiable Credential
Professional Recognition
Credential Holder Profile
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