Sales & Marketing · Professional · Corporate
SMBSM
Social Media in Business
Sales & Marketing
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
SMBSM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the SMBSM Program
Social media works for a business when it is planned, measured and tied to commercial goals. The program covers platform selection, content planning, community management, paid promotion basics, listening and reporting, plus the policy and approval rules a company needs. Teams leave with a content calendar, a tone of voice guide and a reporting format. Delivered in-house or live virtual, built around the accounts your organization already runs.
What You Will Learn
- Understand how each platform serves business goals
- Build a content plan tied to objectives
- Design a content calendar for the team
- Apply community management and response standards
- Measure performance with meaningful social metrics
- Implement a social media policy and approval flow
- Evaluate paid promotion options against budget
What you take away
Skills You'll Build
Content planning
Community management
Social media analytics
Campaign reporting
Core Topics
Who Is This Program For?
Marketing executives
Run accounts with a clear plan
Communications teams
Keep messaging consistent across platforms
Sales teams
Use social channels to open conversations
Customer service teams
Handle public questions and complaints well
Business owners
Get commercial value from social activity
Department heads
Approve content against clear standards
What's Included?
Delivered at your workplace or live virtual for your team- Workbook with calendar, policy and reporting templates
- Live review of your current social accounts
- Blue Ocean Academy certificate of completion
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Where social fits in marketing
- Commercial objectives for social
- Common mistakes and wasted effort
- Setting realistic expectations
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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