Sales & Marketing · Executive · Corporate
SMMASM
Strategic Marketing Management: Analysis & Competitive Advantage
Sales & Marketing
Executive level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
SMMASM
Choose your enrolment option
Tailored delivery for teams.
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Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the SMMASM Program
Strategic marketing starts with analysis, not campaigns. This program takes marketing and commercial teams through market and competitor analysis, segmentation, positioning and the choices that create durable competitive advantage. Participants build a marketing strategy on a live category, then stress test it against competitor responses. Delivered in-house or live virtual for your team, sessions use your own markets and data so the output is a strategy leadership can review and fund.
What You Will Learn
- Evaluate market structure, demand and growth drivers
- Apply competitor analysis frameworks to your category
- Build segmentation that reflects real buying behavior
- Design positioning that separates you from competitors
- Implement portfolio choices that allocate marketing investment
- Measure marketing performance against strategic objectives
- Lead the annual marketing strategy review
- Understand how competitive advantage is built and defended
What you take away
Skills You'll Build
Market analysis
Competitor benchmarking
Segmentation design
Positioning strategy
Core Topics
Who Is This Program For?
Marketing managers
Turn analysis into a fundable strategy
Brand managers
Sharpen positioning against real competitors
Commercial directors
Allocate marketing spend with better evidence
Sales leaders
Align selling with the marketing strategy
Product managers
Shape offers around defined segments
Business development teams
Enter new markets with clearer choices
What's Included?
Delivered at your offices or live virtual for your team- Analysis frameworks and planning templates for participants
- Strategy work applied to your own market
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Strategy versus tactics
- Linking marketing to business goals
- The planning cycle
- Common strategic mistakes
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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