Sales & Marketing · Executive · Corporate
SMMSM
Strategic Marketing Management
Sales & Marketing
Executive level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
SMMSM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the SMMSM Program
Marketing decisions at senior level shape where the organization competes and what it earns. The program covers market analysis, segmentation, positioning, portfolio choices, pricing strategy, channel design, budget allocation and the measures that show whether a strategy is working. Delivered in-house at the client's premises or live virtual, it gives marketing and commercial leaders a shared method for building, defending and reviewing a marketing strategy.
What You Will Learn
- Analyze markets, customers and competitors with structured tools
- Build segmentation and positioning choices that hold
- Design a marketing strategy aligned with business goals
- Evaluate product portfolio and pricing decisions
- Align channel and route to market choices
- Set marketing budgets against expected commercial return
- Measure strategy performance with a small metric set
- Lead the annual marketing planning cycle
What you take away
Skills You'll Build
Market analysis
Strategic positioning
Pricing strategy
Marketing planning
Core Topics
Who Is This Program For?
Marketing directors
Set strategy the business can execute
Marketing managers
Turn strategy into annual plans
Commercial leaders
Link marketing choices to revenue
Brand managers
Position brands against real competitors
Business unit heads
Judge marketing plans with confidence
Sales leaders
Align selling with the marketing strategy
What's Included?
Delivery at your premises or live virtual for your team- Strategy, segmentation and budget planning templates
- Case discussions built around your own market
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Where marketing strategy fits in the business
- Strategy, plan and campaign levels
- Common failures in marketing strategy
- The planning cycle used in this program
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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