Sales & Marketing · Executive · Corporate
SMPDSM
Strategic Marketing: Planning, Development & Implementation
Sales & Marketing
Executive level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
SMPDSM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the SMPDSM Program
Marketing decisions carry real budget, so they need evidence and structure. This program takes marketing teams through market analysis, segmentation, positioning, portfolio and pricing choices, then into channel planning, budgeting and implementation. Participants apply each stage to their own products and markets and leave with a defensible strategic marketing direction. Delivered in-house at the client's premises or live virtual, it gives commercial teams a shared method for setting and executing marketing strategy.
What You Will Learn
- Understand how marketing strategy supports business objectives
- Analyze markets, customers and competitor positions
- Segment markets and select priority target groups
- Develop positioning and value propositions with evidence
- Design the marketing mix across product and channel
- Build a marketing budget and business case
- Implement the strategy through clear owners and milestones
- Measure marketing performance and adjust the plan
What you take away
Skills You'll Build
Market analysis
Segmentation targeting
Positioning development
Marketing implementation
Core Topics
Who Is This Program For?
Marketing managers
Build strategy on evidence, not opinion
Commercial directors
Align marketing spend with business goals
Brand and product managers
Position products with sharper differentiation
Business unit heads
Own a defensible marketing direction
Sales leaders
Connect market strategy to field execution
Digital marketing leads
Fit campaigns inside a wider strategy
What's Included?
Delivery at your premises or live virtual for your team- Strategy work applied to your own products and markets
- Participant workbook, analysis templates and digital materials
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Where marketing strategy sits
- Corporate, business and marketing strategy
- Common strategic marketing failures
- Setting the strategic question
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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