Public Relations · Executive · Corporate
SPRPRM
Strategic Public Relations, Protocol, Travel & Event Management
Public Relations
Executive level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
SPRPRM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the SPRPRM Program
Senior representation work covers three connected duties: telling the organization story, hosting guests correctly and running events that finish on time. The program covers public relations planning, media relations, protocol and precedence, VIP hospitality, travel and delegation logistics, event design and budget control. Participants practice briefing notes, seating plans and event run sheets. Delivered in-house or live virtual for protocol, communications and executive office teams.
What You Will Learn
- Build a public relations plan with clear objectives
- Apply media relations practice to releases and interviews
- Understand protocol, precedence and official etiquette
- Design VIP hospitality and delegation visit programs
- Lead travel logistics for senior delegations
- Implement event planning from concept to run sheet
- Measure event and communication results against objectives
What you take away
Skills You'll Build
Media relations
Protocol management
Event planning
Delegation logistics
Core Topics
Who Is This Program For?
Public relations officers
Plan communication with measurable objectives
Protocol officers
Host official guests without missteps
Executive assistants
Run senior travel and visits smoothly
Event coordinators
Deliver events on time and on budget
Communications managers
Align media, protocol and event activity
Government relations teams
Represent the organization with confidence
What's Included?
Delivery at your premises or live virtual for your team- Protocol, run sheet and press release templates
- Scenario practice with real visit and event briefs
- Blue Ocean Academy certificate of completion
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Public relations versus marketing
- Stakeholder mapping
- Setting communication objectives
- Building the annual plan
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Public Relations Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
