Sales & Marketing · Executive · Corporate
SSVPSM
Strategic Selling & Value Propositions for B2B Companies
Sales & Marketing
Executive level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
SSVPSM
Choose your enrolment option
Tailored delivery for teams.
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Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the SSVPSM Program
A B2B selling program for teams that sell complex, considered purchases into organizations with several decision makers. Participants learn to qualify accounts, map the buying group, build a value proposition the customer can defend internally and hold price under pressure. Delivered in-house at the client's premises or live virtual, the program leaves sales teams with a repeatable account strategy and sharper commercial conversations.
What You Will Learn
- Understand how organizations buy complex products and services
- Apply a qualification method to focus sales effort
- Map the buying group and each decision role
- Build value propositions tied to customer business outcomes
- Design account plans that grow revenue over time
- Lead commercial conversations with senior buyers
- Evaluate deals for risk, margin and competitive position
- Measure pipeline quality against clear sales metrics
What you take away
Skills You'll Build
Account qualification
Value proposition design
Buying group mapping
Commercial negotiation
Core Topics
Who Is This Program For?
Sales managers
Coach teams on complex account strategy
Business development executives
Win larger, more considered B2B deals
Key account managers
Grow revenue inside existing accounts
Commercial directors
Protect margin across the sales team
Technical sales specialists
Translate capability into business value
Marketing managers
Build propositions the sales team uses
What's Included?
Delivery at your premises or live virtual for your sales team- Program content built around your products and target markets
- Participant workbook, account plan templates and digital materials
- Certificate of completion issued by Blue Ocean Academy
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- Transactional selling versus strategic selling
- Where value is created in B2B
- Cost of chasing the wrong deals
- The sales team's operating rhythm
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
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