Sales & Marketing · Professional · Corporate
SMECSM
Using Social Media to Engage Customers & Build Your Brand
Sales & Marketing
Professional level
10 Modules
40 Topics
Corporate
In-house or live virtual
Certification
Blue Ocean Academy certificate
SMECSM
Choose your enrolment option
Tailored delivery for teams.
Talk to an Advisor
Blue Ocean AcademyCorporate training terms and scheduling policies apply
About the SMECSM Program
Followers matter less than the relationship behind them. The program shows teams how to build a recognizable brand voice, create content people respond to, run conversations that move customers forward and turn satisfied buyers into advocates. It covers storytelling, engagement tactics, influencer and employee advocacy, reputation handling and the measures that show brand health. Delivered in-house or live virtual, using your own brand and audience as the working example.
What You Will Learn
- Define a brand voice the whole team uses
- Build content that invites genuine engagement
- Apply storytelling techniques to brand messages
- Design engagement routines for each platform
- Lead influencer and employee advocacy activity
- Measure brand health and sentiment over time
- Implement a response plan for reputation issues
What you take away
Skills You'll Build
Brand voice development
Audience engagement
Content storytelling
Sentiment monitoring
Core Topics
Who Is This Program For?
Brand managers
Keep the brand consistent across channels
Marketing executives
Create content customers actually respond to
Communications teams
Build a voice people recognize
Customer experience teams
Turn service moments into brand moments
Sales teams
Build trust before the first meeting
Business owners
Grow a brand without a large budget
What's Included?
In-house delivery at your premises or live virtual- Brand voice, content and engagement templates
- Working session on your own brand accounts
- Blue Ocean Academy certificate of completion
Blue Ocean Academy
Corporate training terms and scheduling policies apply
Course Outline
- What a brand is and is not
- The social media role in branding
- Recognition, trust and preference
- Setting brand objectives
Every participant receives a Blue Ocean Academy certificate of completion
Choose How You Learn
Showcase Your Sales & Marketing Expertise
Every participant receives a Blue Ocean Academy certificate that can be verified by their employer. Corporate clients receive a completion report for the whole cohort.
Digital Certificate
Verifiable Credential
Professional Recognition
Cohort Completion Report
Corporate training
Planning training for your team?
Tell us your team size, location and objectives and an advisor will build a tailored proposal.
