Corporate Training
Blue Ocean offers a wide array of bespoke corporate training solutions for organizations to enable their employees to become specialists in their industry. We offer over 600+ corporate training programs catering to a wide range of industries across government, semi-government and private organizations. The courses are designed to deliver strategic insights and learning for building high potential teams that can drive actionable strategies for their organizations. Our corporate programs are flexible and can be tailored to suit customers’ specific needs, helping teams unleash their maximum potential for organizational benefits.
Strategic Marketing – For Today’s Business!
Course Objectives
- To assess your organization’s current strategic marketing plan and identify barriers to achieving high performance
- To use market analysis and feedback to gain a competitive advantage
- To design and implement strategic and operational marketing plans that create sustainable customer value
- To review the latest strategic marketing tools, emerging trends, and best practices
- To learn a range of marketing control metrics to track success
- To learn the importance of Digital Marketing as part of the overall Marketing Strategy
Course Outline
DAY ONE
- Introduction To Strategic Marketing
- Strategic Versus Tactical Marketing
- The Strategic Marketing Process
- Situation Analysis
- Internal Analysis
- Competitor Analysis
- Industry Analysis
- Market Analysis
- Customer Analysis
- Market Segmentation
- Needs-Based Market Segmentation
- Customer Needs, Price, And Product Benefits
- Segmentation Strategies
- Sources Of Competitive Advantage
- Cost Advantage
- Differentiation Advantage
- Product Advantage
- Channel Advantage
DAY TWO
- Marketing Strategies
- Brand Expansion Strategies
- Product Positioning And Differentiation
- Branding And Brand Management Strategies
- Brand And Product Line Strategies
- Pricing Strategies
- Channel Marketing
- Channel Value Proposition
- Consumer And Business Channels
- Marketing Communication
- Marketing Communications In Social Media
- Pull Vs Push Communications Strategies
- Marketing Performance
- Marketing Key Input Metrics
- Customer Performance Metrics And Profitability
- The Action Plan
- Strategy And Business Alignment
- The Tactical Plan
Course Objectives
- To assess your organization’s current strategic marketing plan and identify barriers to achieving high performance
- To use market analysis and feedback to gain a competitive advantage
- To design and implement strategic and operational marketing plans that create sustainable customer value
- To review the latest strategic marketing tools, emerging trends, and best practices
- To learn a range of marketing control metrics to track success
- To learn the importance of Digital Marketing as part of the overall Marketing Strategy
Course Outline
DAY ONE
- Introduction To Strategic Marketing
- Strategic Versus Tactical Marketing
- The Strategic Marketing Process
- Situation Analysis
- Internal Analysis
- Competitor Analysis
- Industry Analysis
- Market Analysis
- Customer Analysis
- Market Segmentation
- Needs-Based Market Segmentation
- Customer Needs, Price, And Product Benefits
- Segmentation Strategies
- Sources Of Competitive Advantage
- Cost Advantage
- Differentiation Advantage
- Product Advantage
- Channel Advantage
DAY TWO
- Marketing Strategies
- Brand Expansion Strategies
- Product Positioning And Differentiation
- Branding And Brand Management Strategies
- Brand And Product Line Strategies
- Pricing Strategies
- Channel Marketing
- Channel Value Proposition
- Consumer And Business Channels
- Marketing Communication
- Marketing Communications In Social Media
- Pull Vs Push Communications Strategies
- Marketing Performance
- Marketing Key Input Metrics
- Customer Performance Metrics And Profitability
- The Action Plan
- Strategy And Business Alignment
- The Tactical Plan