Corporate Training
Blue Ocean offers a wide array of bespoke corporate training solutions for organizations to enable their employees to become specialists in their industry. We offer over 600+ corporate training programs catering to a wide range of industries across government, semi-government and private organizations. The courses are designed to deliver strategic insights and learning for building high potential teams that can drive actionable strategies for their organizations. Our corporate programs are flexible and can be tailored to suit customers’ specific needs, helping teams unleash their maximum potential for organizational benefits.
Strategic Marketing – For Today’s Business!
Categories: Face-2-Face
Course Fees:
Course Objective
- Gather a comprehensive understanding of strategic marketing principles.
- Develop a competitive strategy through in-depth market analysis.
- Create and implement integrated marketing plans that goes in-line with company’s objectives.
- Explore latest trends in marketing to ensure high performance of the organization
- Develop a customer-centric approach to enhance brand loyalty.
- Stay abreast about the emerging marketing trends and innovations.
Course Outline
Module 1: Overview of Strategic Marketing Process
Module 2: Competitor and Customer Analysis
Module 3: Branding and Brand Management Strategies
Module 4: Relevance of Social Media Communication in Marketing
Module 5: Branding and Positioning Strategies
Module 6: Ethical Considerations in Marketing
Course Objective
- Gather a comprehensive understanding of strategic marketing principles.
- Develop a competitive strategy through in-depth market analysis.
- Create and implement integrated marketing plans that goes in-line with company’s objectives.
- Explore latest trends in marketing to ensure high performance of the organization
- Develop a customer-centric approach to enhance brand loyalty.
- Stay abreast about the emerging marketing trends and innovations.
Course Outline
Module 1: Overview of Strategic Marketing Process
Module 2: Competitor and Customer Analysis
Module 3: Branding and Brand Management Strategies
Module 4: Relevance of Social Media Communication in Marketing
Module 5: Branding and Positioning Strategies
Module 6: Ethical Considerations in Marketing