Corporate Training
Blue Ocean offers a wide array of bespoke corporate training solutions for organizations to enable their employees to become specialists in their industry. We offer over 600+ corporate training programs catering to a wide range of industries across government, semi-government and private organizations. The courses are designed to deliver strategic insights and learning for building high potential teams that can drive actionable strategies for their organizations. Our corporate programs are flexible and can be tailored to suit customers’ specific needs, helping teams unleash their maximum potential for organizational benefits.
The Essentials Of Digital Marketing
Course Objectives
- To leverage digital marketing skills as a business continuity plan
- To know how to define the ‘new customer needs’ to create the best possible customer experience
- To understand the digital planning process, and formulate an effective strategy
- To learn the different types of digital marketing, and understand which digital marketing metrics can support your marketing objectives
Course Outline
DAY ONE
- Digital Marketing And COVID-19
- Digital Transformation
- The Digital Marketing Framework
- The Post-Pandemic World
- The Digital Audience
- The New Customer Needs
- The Buyer Persona
- The Digital Customer Journey
DAY TWO
- Building An Effective Digital Marketing Strategy
- Situation Analysis
- Digital Marketing Objectives
- Digital Marketing Tactics And KPIs
- Digital Marketing Platforms
- Owned Media, Paid Media, And Earned Media
- Digital Marketing Channels
- Content Management
Course Objectives
- To leverage digital marketing skills as a business continuity plan
- To know how to define the ‘new customer needs’ to create the best possible customer experience
- To understand the digital planning process, and formulate an effective strategy
- To learn the different types of digital marketing, and understand which digital marketing metrics can support your marketing objectives
Course Outline
DAY ONE
- Digital Marketing And COVID-19
- Digital Transformation
- The Digital Marketing Framework
- The Post-Pandemic World
- The Digital Audience
- The New Customer Needs
- The Buyer Persona
- The Digital Customer Journey
DAY TWO
- Building An Effective Digital Marketing Strategy
- Situation Analysis
- Digital Marketing Objectives
- Digital Marketing Tactics And KPIs
- Digital Marketing Platforms
- Owned Media, Paid Media, And Earned Media
- Digital Marketing Channels
- Content Management