About the Program:
This upskills the attendant to address one of the biggest people management challenge facing organizations today in the GCC i,e building a brand among current and potential employees.
WHO should attend:
HR Managers and People engagement managers, Finance Managers who manage budgets for HR, Middle level business owners who want to hire good employees, Senior management of large organizations
Course Objectives:
- Help participants gain understanding of Employer Branding
- Understand and structure a workable employer branding model aligned to organizational objectives
- Learn how to structure employer branding exercises across their organization
- Choose cost effective and high impact approaches to employer branding
- Power of social media and messaging
- Leveraging impressions
What you will gain:
- Know How to discuss this with management
- Better brand visibility
- Larger acceptance of HR
Course Outline:
| Module-wise | Learning Journey _Description | Day of Roll Out |
| Welcome
Note |
Program Introduction & Participant Welcome | Day 1 |
| Module1 | Understanding Employer Branding
Elements and Objectives What E.B is and what it is not Global Best Practices |
Day 1 |
| Module 2 | Aligning Employer Branding to Organizational objectives
Actions and Impressions of your organization and its impact |
Day 1 |
| Module 3 | Moving to a workable employer branding model
Impact of Employee Engagement and Leveraging on employee word of mouth Role Plays |
Day 1 |
| Module 4 | Driving Employer Branding
Selling the concept and budget to senior management Championing the agenda across the organization
|
Day 2 |
| Module 5 | Project Management Basics to drive employer branding across your organization
Using tools to map and measure impact |
Day 2 |
| Module 6 | Using tools of employer branding
Actions to initiate across the teams Creating a team that Champion the agenda |
Day 2 |
| Module 7 | Mapping cost and setting a clear vision to engage with internal and external branding agencies
|
Day 2 |