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IATA Cargo Advanced Rating and Marketing

Since 1977, IATA has developed cargo agent training with the help of experts from member airlines and associations. This course uses our expertise to provide knowledge on cargo rating principles and Air Waybill completion, as well as basic marketing procedures.

What you will learn

Upon completing this course you will have the skills to:

  • Apply advanced construction and combination principles for unpublished rates
  • Calculate rates and charges for mixed consignments, Unit Load Devices (ULDs) and complete air waybill
  • Describe and use pricing strategies
  • Determine an advertising budget and plan, selecting advertising media channels

COURSE CONTENT

  • Review of Basic Cargo Rating Principles
  • Currency Regulations
  • Construction rates (Add-on Amounts)
  • Combination of Rates and Charges
  • Mixed Consignments
  • Unit Load Devices
  • Trade and Trade Patterns
  • Pricing
  • Total Distribution Cost
  • Advertising
  • The Marketing Plan
  • Target Groups
  • Door-to-Door Service

For more details download the IATA Cargo Advanced Rating and Marketing course brochure