The course is designed to empower professionals with the latest techniques in strategic marketing. As business sphere is under tight competition, having a deep understanding of modern marketing practices is crucial for meeting the organizational goals. This course will equip employees with the knowledge and skills required to stay ahead in the ever-evolving marketing landscape.

Course Objectives

  • Gather a comprehensive understanding of strategic marketing principles.
  • Develop a competitive strategy through in-depth market analysis.
  • Create and implement integrated marketing plans that goes in-line with company’s objectives.
  • Explore latest trends in marketing to ensure high performance of the organization
  • Develop a customer-centric approach to enhance brand loyalty.
  • Stay abreast about the emerging marketing trends and innovations.

Programme Content

Module 1: Overview of Strategic Marketing Process

Module 2: Competitor and Customer Analysis

Module 3: Branding and Brand Management Strategies

Module 4: Relevance of Social Media Communication in Marketing

Module 5: Branding and Positioning Strategies

Module 6: Ethical Considerations in Marketing