The course is designed to empower professionals with the latest techniques in strategic marketing. As business sphere is under tight competition, having a deep understanding of modern marketing practices is crucial for meeting the organizational goals. This course will equip employees with the knowledge and skills required to stay ahead in the ever-evolving marketing landscape.
Course Objectives
- Gather a comprehensive understanding of strategic marketing principles.
- Develop a competitive strategy through in-depth market analysis.
- Create and implement integrated marketing plans that goes in-line with company’s objectives.
- Explore latest trends in marketing to ensure high performance of the organization
- Develop a customer-centric approach to enhance brand loyalty.
- Stay abreast about the emerging marketing trends and innovations.
Programme Content
Module 1: Overview of Strategic Marketing Process
Module 2: Competitor and Customer Analysis
Module 3: Branding and Brand Management Strategies
Module 4: Relevance of Social Media Communication in Marketing
Module 5: Branding and Positioning Strategies
Module 6: Ethical Considerations in Marketing