the essentials of digital marketing course

Course Introduction:

This program is designed to help professionals acquire essential skills and knowledge required to excel in the field of digital marketing. As rapid digitalization takes place in the business sphere, the fundamentals of digital marketing become crucial for achieving your company’s marketing objectives. This program provides a comprehensive overview of key digital marketing concepts and practical strategies to enhance your team’s digital marketing capabilities.

Course Objective

  • Develop an in-depth understanding of the main principles of digital marketing.
  • Learn to create and implement effective digital marketing strategies customized to meet your marketing goals.
  • Become proficient in essential digital marketing channels, tools, and techniques.
  • Discover best practices for search engine optimization (SEO), social media marketing, email marketing, and online advertising.
  • Understand how to measure and analyse digital marketing performance using relevant metrics and analytics.

Course Outline

  • Module 1: Digital Transformation and The Digital Marketing Framework
  • Module 2: Digital Marketing Tactics and KPIs
  • Module 3: Effective Email Marketing Campaigns for Organizational Success
  • Module 4: Legal and Ethical Considerations in Digital Marketing
  • Module 5: Content Marketing Strategies for Branding
  • Module 6: Emerging Trends in Digital Marketing