Sales Training in the UAE: Courses, Fees and How to Choose
Read this page in Arabic: العربية | Last updated November 2026
Sales training in the UAE comes down to one choice: start with a foundation course, or take a professional course for a skill you already use. Fundamentals of Sales Management and Mastering Ethics in Sales are free foundation courses, and the self paced professional courses cost AED 2,199 each.
Every course in this field is self paced, and each course page lists the study hours. The sections below sort the courses by role.
At a glance
- Start with the free, self paced Fundamentals of Sales Management if you are new to sales.
- Take one self paced professional course, AED 2,199, for the skill you use most in your sales work.
- Study online at your own pace, or ask an advisor about arranging a class locally.
- Compare every fee in the course table before you send an enquiry.
Sales and Marketing courses and fees in UAE (AED)
| Program | Study time | Self paced (AED) | Live online (AED) |
|---|---|---|---|
| Mastering Ethics in Sales | 46 hours | Free | |
| Fundamentals of Sales Management | 48 hours | Free | |
| Mastering Negotiation Skills | 49 hours | 2,199 | |
| Mastering AI in Sales | 46 hours | 2,199 | |
| Mastering B2B Sales Excellence | 45 hours | 2,199 | |
| Mastering B2C Sales Excellence | 47 hours | 2,199 | |
| Mastering Customer Service Excellence | 47 hours | 2,199 | |
| Mastering Management of Sales Channels | 45 hours | 2,199 | |
| Mastering Sales Strategy | 46 hours | 2,199 | |
| Mastering Social Selling and LinkedIn Prospecting | 45 hours | 2,199 |
Fees come from our course catalog and can change. They do not include the exam, so ask an advisor what it costs and confirm the format before you enroll.
What sales training can I take in the UAE for free?
Two foundation courses carry no fee: Mastering Ethics in Sales and Fundamentals of Sales Management. Both are self paced.
Mastering Ethics in Sales lists about 46 hours of study on its course page and suits sales professionals, account managers, business development executives and sales leaders. Fundamentals of Sales Management lists about 48 hours and suits aspiring sales professionals, account executives, customer facing employees and business development professionals. Open the course page of the one that matches your role and read the study hours first.
Which sales course should I choose if I already have experience?
Pick the course whose list of roles names your role, since each self paced professional course costs the same AED 2,199. The exam is separate from the course fee, so ask an advisor what it costs.
- Mastering Negotiation Skills: for sales and business development professionals, account and key account managers, commercial and contract managers, and consultants and agency leads. About 49 hours listed.
- Mastering B2B Sales Excellence: for B2B sales professionals, account managers, business development executives and sales leaders. About 45 hours listed.
- Mastering B2C Sales Excellence: for retail sales professionals, customer facing teams, sales executives and business owners. About 47 hours listed.
- Mastering Social Selling and LinkedIn Prospecting: for sales professionals, business development executives, account managers and entrepreneurs. About 45 hours listed.
- Mastering AI in Sales: for sales professionals, business development executives, account managers and sales leaders. About 46 hours listed.
Because the fee is the same, the decision is about the roles each course lists, not price.
How do I sell fairly to consumers in the UAE?
Read the consumer rules, then study ethical selling. The Ministry of Economy oversees consumer protection under Federal Law No. 15 of 2020, which Federal Decree Law No. 5 of 2023 amended.
Mastering Ethics in Sales is the free place to start if you sell to the public, and Mastering B2C Sales Excellence suits retail and customer facing teams. Check the law's text on the UAE Government Portal for what applies to your products.
Is there a sales course for a new hire on my team in the UAE?
Fundamentals of Sales Management suits aspiring sales professionals and account executives, and it is free and self paced. A team lead can also ask about group enrollment through the corporate enquiry form.
A UAE Cabinet decision requires private sector companies with 50 or more employees to raise the Emirati share of their skilled jobs by 2 percent each year, for an overall 10 percent increase by 2026. If you lead sales in a company of that size, ask HR how that hiring target affects your sales roles. When someone new joins your team, Emirati or not, match them to a course using the lists of roles.
Which course is for sales managers and team leads?
Look at Mastering Sales Strategy and Mastering Management of Sales Channels. Each costs AED 2,199 self paced.
Mastering Sales Strategy suits sales managers, business development professionals, account managers and commercial leaders, with about 46 hours listed. Mastering Management of Sales Channels suits sales managers, channel managers, business development professionals and partner account managers, with about 45 hours listed.
How do I choose between these courses?
Choose by where you are now: starting out, selling regularly, handling customers, or managing a team. Each group below also names who should look elsewhere.
- Starting out: Fundamentals of Sales Management and Mastering Ethics in Sales, both free and self paced. Mastering Ethics in Sales does not list customer service staff, so they should look at Mastering Customer Service Excellence.
- Selling regularly: one of Mastering Negotiation Skills, Mastering B2B Sales Excellence, Mastering B2C Sales Excellence or Mastering Social Selling and LinkedIn Prospecting. Skip Mastering B2B Sales Excellence if your customers are individual shoppers.
- Handling customers: Mastering Customer Service Excellence, about 47 hours listed, for customer service professionals, front line staff, support teams and sales professionals.
- Managing a team: Mastering Sales Strategy or Mastering Management of Sales Channels. Retail floor staff are not on their lists of roles.
What to do this week
Use the week to narrow ten courses to one, then send a single enquiry.
- Write down the sales task that takes most of your week, and find the course whose list of roles names your role.
- Open that course page and read the study hours before you plan your calendar.
- Decide whether you will study online or ask an advisor about arranging a class locally.
- If your company is paying, send the corporate enquiry. If you are paying, send an enquiry and confirm the fee from the table.
Three ways to study from UAE
- Online: self paced, or live online classes with an instructor.
- In a class arranged locally: ask an advisor about arranging a class in UAE.
- At a Blue Ocean office: Dubai, Abu Dhabi or Riyadh.
| Office | Address | Phone |
|---|---|---|
| Dubai | B2505, Latifa Towers, Sheikh Zayed Road, opposite the Museum of the Future, Dubai, UAE | +971 4 314 8500 |
| Abu Dhabi | Office 1402, Al Dhaheri Building, Lulu Center, Al Danah Zone 1, Abu Dhabi, UAE | +971 2 886 4323 |
| Riyadh | 530/4, Fifth Floor, Al Akaria 2, Gate 8, Olaya, Riyadh, Saudi Arabia | +966 11 260 5558 |
IATA courses run through our Authorized Training Center in Dubai.
Related guides
- Training Courses in UAE
- Soft Skills and Career Courses in UAE
- Leadership and Management Courses in UAE
Frequently asked questions
How much does sales training cost in the UAE?
Mastering Ethics in Sales and Fundamentals of Sales Management are free and self paced. The self paced professional courses are AED 2,199 each, as shown in the course table. The exam is separate from the course fee, so ask an advisor what it costs.
Can I study sales training in the UAE online?
Every course in this field is self paced online, and you can also ask an advisor about arranging a class locally.
Where can I study in person?
Blue Ocean has offices in Dubai and Abu Dhabi, and in Riyadh. Ask an advisor which office suits you and whether a class can be arranged.
Which course should I take first?
Take the free course that matches your role: Fundamentals of Sales Management for aspiring sales professionals, or Mastering Ethics in Sales for account managers and business development executives.
Is there a course on online prospecting?
Mastering Social Selling and LinkedIn Prospecting suits sales professionals, business development executives, account managers and entrepreneurs, with about 45 hours listed.
