Public Relations and Communications Courses in India: Ten Team Programmes, by the Job Your Communication Team Does
Read this first. If you searched for a public relations course because you want to enter the profession, you are probably looking for a mass communication or journalism degree or diploma, and we do not offer one. The ten programmes below are for communication teams already in post, delivered in-house or live online for a company or agency, and chosen by the head of communications. Individuals may ask the advisor whether an open cohort exists; we will not promise one that does not.
| The job | Programme |
|---|---|
| Set and run the communication strategy | Public Relations Strategies and Management; Modern Strategies in Public Relations and Measurements |
| Build the team's core skills | Public Relations and Communications Skills |
| Handle the media and speak for the organisation | Public Relations, Media Handling and Corporate Communication; Planning and Managing Public Relations and Media Handling |
| Be ready when something goes wrong | Corporate Public Relations, Media, Scenario Planning and Crisis Management |
| Work with government, regulators and industry bodies | Media Relations and Public Affairs (course page link to be restored once the live page is fixed) |
| Run campaigns and events | Planning and Managing PR Campaigns and Events; Events and Expo Management and Public Relations |
| Manage official visits and travel | Public Relations, Protocol and Travel Management |
The short answer
A communication team is bought training for one of five reasons: the strategy is reactive, the spokespeople are untested, the crisis plan is a document nobody has rehearsed, public affairs is handled by whoever is free, or events and campaigns run on improvisation. Each reason maps to a row above. Programmes are scoped to the organisation's stakeholders, media environment and risks before they run, and spokesperson and crisis work is practised, not lectured.
Strategy and planning
Public Relations Strategies and Management covers how organisations plan, run and measure communication with the audiences that affect their reputation: stakeholder mapping, message development, media relations and measurement. Modern Strategies in Public Relations and Measurements brings the same discipline to a world where PR runs across newsrooms, social platforms, search and employee channels at once, with earned, owned and shared media and the measures that matter. Public Relations and Communications Skills is the team foundation: message development, press material, spokesperson basics, stakeholder mapping, campaign planning and measurement.
Media and spokesperson work
Public Relations, Media Handling and Corporate Communication combines PR planning, media handling and corporate messaging: interviews, statements, internal communication. Planning and Managing Public Relations and Media Handling is built for running the plan under pressure: message development, media relations, press materials, interviews, spokesperson preparation and digital and social channels. Both include practised media interviews. The individual communication skills underneath (presenting, writing, interpersonal) are on soft skills training for employees in India.
Crisis
Corporate Public Relations, Media, Scenario Planning and Crisis Management covers corporate PR, company-level media relations, scenario planning for foreseeable events, crisis team structure, holding statements and spokesperson handling in the first hours. It is the programme most often bought after a near miss; buy it before. The governance and compliance side of reputation risk is on compliance and risk management courses in India.
Public affairs
Media Relations and Public Affairs connects the organisation to government bodies, regulators, industry groups and the media that cover them: media relations, policy monitoring, position papers and stakeholder engagement, for public affairs and corporate communication staff in regulated sectors.
Campaigns, events and protocol
Planning and Managing PR Campaigns and Events covers campaign objectives, audience planning, budgets and timelines, media and content plans, event concept and logistics, suppliers and venues. Events and Expo Management and Public Relations covers exhibition and corporate event strategy, budgets, stand design and build, exhibitor and visitor management, supplier contracts and on-site operations. Public Relations, Protocol and Travel Management brings PR practice together with protocol procedures and business travel management for teams that also host official visits.
How these programmes run
Scoped with the head of communications, delivered in-house or live online for the team, with exercises on the organisation's own stakeholders and scenarios, and completion reporting to the sponsor; participants receive a Blue Ocean certificate of completion. Pricing is by programme and cohort size in the proposal; the engagement model is on corporate training in India.
Frequently asked questions
Is this a public relations degree or diploma? No. These are team programmes for working communication staff; mass communication degrees and diplomas come from universities and institutes.
Can an individual enrol? Ask the advisor whether an open cohort is scheduled; the programmes are built for teams.
Do you offer crisis communication training? Yes. Corporate Public Relations, Media, Scenario Planning and Crisis Management, with rehearsed scenarios.
Do you offer media training for spokespeople? Yes, within the two media handling programmes, with practised interviews.
Do you offer event management courses? Two team programmes: PR Campaigns and Events, and Events and Expo Management and Public Relations.
Scope a programme
Tell us the team, its stakeholders and the reason you are buying training now, and we will propose the programme and the format. Request a corporate training proposal.
